Do you want to enhance the growth of your B2C products and services by reaching more than a million homes?
Activate a new channel to reach directly more than a million homes through Movistar+ in Spain. Create different experiences, publicize your service through this channel, attract new customers and position your brand at the forefront of innovation with Aura, our virtual assistant. The companies accepted in the programme will incorporate their proposal to the Movistar+ Living App catalog for 3 months for free, receiving exclusive tools and services that will allow them to launch their Living App on TV.
The most successful Living Apps shall be selected to establish a commercial relationship with Telefónica and access to a second phase to enrich their service and get the most out of the TV channel.
3 months free access to the Living Apps platform by Movistar+ extendable by mutual agreement, offering content aimed at:
Tools needed to build your first Living App without the need to implement additional developments and including voice interaction with Aura. You will be able to transfer your messages to users in different formats (text, images, videos, carousels, background music), you choose how and what to communicate so that your product or service can thrive.
The most successful Living Apps will have access to additional tools that will allow them to create extra experiences to enrich and complement the service they already offer in the traditional channels (applications or web) with the TV channel and Aura.
Make us your proposals for your product / service that provide extra value to users by making the most of the home environment, a relaxed atmosphere that invites shared activities with family and friends, and group decision-making.
Just by applying in the programme and being selected, you have already the opportunity to reach more than 1 million homes through television to position and grow your business. If your Living App is successful, you will also be able to establish a commercial relationship with Telefónica and access a second stage to enrich your service by getting the most out of the TV. In addition, you will be in contact with other startups that are part of the Activation Programme, as Telefónica promotes networking and the interaction of the entrepreneurial ecosystem.
To participate in the Living Apps programme, your startup needs to: