Metaverse Activation Programme

Building for the Metaverse

Wayra and Meta jointly launched the Metaverse Activation Programme in 2022

As part of the strong commitment to unlock the future of the metaverse, Meta and Telefónica have jointly developed a programme seeking to empower and scale startups within the metaverse and Web3 industry.

The programme provided access to Meta technologies as well as expert support sessions to ensure that selected startups make the most out of this programme.

Startups participating also had the possibility to explore business development opportunities with Meta and Telefónica, as well as access to Telefónica’s open innovation ecosystem, and potential investment.

How does the programme work?

New use cases of the metaverse

Access to expert support for underlying technologies in the metaverse such as AI, blockchain or Reality Labs hardware


Access to test and integrate proprietary technologies such as “No Language Left Behind” from Meta AI.

Dedicated expert support 

Individualised and specialised mentoring and technical support sessions from a team of experts to address technical and business challenges.

Business development opportunities

Commercial support to foster business development growth and identify collaboration opportunities with teams from Meta and Telefónica.

Reality Labs hardware

Delivery of Reality Labs hardware such as Meta Quest Pro, where developers and individuals create and experience the metaverse .

Get to know the startups


Gamium is humanizing the internet. Gamium is building the world’s largest, interoperable, and secure identity and financial protocol. With the use of our protocol, humans can travel all around the internet with their digital identity, enabling data transfer and payments with just one click. Any application can integrate these identities very easily with just a few lines of code.


"Gamelearn is the leading game-based learning platform for corporate training and improvement of business indicators. Gamelearn creates video games that develop professional skills and have a multidisciplinary and diverse team of almost 150 people to achieve this.”


“Crossmint builds infrastructure to abstract the blockchain from enterprises and users. It offers a powerful and modular suite of APIs and tools to create, distribute, and custody NFTs at scale, creating seamless experiences accessible to everyone. Crossmint offers three main products: NFT Payments, NFT Creation and NFT Wallets.”


“MATSUKO is the creator of the world’s only real-time software solution for holographic presence. The only one streaming real-time and realistic holograms, using just a single smartphone camera. Using our patent-pending technology we reconstruct a person from 2D to 3D in real-time.”

Wayra Ecosystem

By being part of the Wayra ecosystem, you will have access to additional benefits.


We will analyze your potential to evaluate an investment opportunity by Wayra.


You can enjoy the perks of the Activation Programme getting discounts on various tools and free credits for AWS and GoogleCloud, among others.


Contact one of our hubs and opt to access its facilities if you need it.


Open Innovation unit is a force for transformation that drives open innovation within the new Telefónica.

Our initiatives include Wayra Activation Programme, Wayra, Telefónica Ventures y Open Future.

Telefónica is a key player in the global ecosystem of new firms. Our commitment to Open Innovation is growing year by year and this will not change. We are constantly looking for new companies that have adapted to Telefónica to accelerate their business in areas such as IoT, Cybersecurity, IA, Cloud, Big Data, Blockchain, Video, Connectivity, Metaverse, Web3... etc.


Our mission is giving people the power to build community and bring the world closer together.  

Our products empower more than 3 billion people around the world to share ideas and offer support. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. 

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.